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출처 : http://www.akamai.com/stateoftheinternet/



관련기사 : 한국 인터넷속도 세계 1위 2연패...보안위협은 증가 http://www.etnews.com/201202020157





 

 

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출처 : http://www.comscore.com/








Top 10 Need-to-Knows About Social Networking and Where It’s Headed

The importance of social networking in today’s online experience cannot be overstated. Social networking is the most popular online activity worldwide accounting for nearly 1 in every 5 minutes spent online in October 2011, and reaches 82 percent of the world’s Internet population, representing 1.2 billion users around the globe.

This report analyzes the current state of social networking activity around the globe, providing key insights into how social networking has influenced the digital landscape and implications for marketers operating in this social world.

  • ow extensive is consumer usage of social networking and how does it vary by country?
  • What is the current rate of social networking adoption in different parts of the world?
  • Which sites are driving this adoption in different markets?
  • How are these consumer usage dynamics changing over time?
  • Where do these trends appear to be headed in the future?



 








 





The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing

This white paper offers an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages. The study profiles three major brands – Starbucks, Southwest Airlines, and Microsoft Bing – to show the impact of these impressions on Fans and Friends and help illustrate how brands today need to be thinking about their social marketing initiatives.






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출처






Ⅰ. 조사개요 

Ⅱ. 스마트폰 이용 현황 
   1. 스마트폰 단말기 이용 행태 
   2. 스마트폰을 통한 인터넷 이용 현황 
   3. 모바일앱 이용 현황 
   4. 스마트폰 전용 정액요금제 이용 현황 

Ⅲ. 주요 스마트폰 서비스 이용 현황 
   1. 스마트폰을 통한 SNS(소셜 네트워크 서비스) 이용 현황 
   2. 스마트폰을 통한 모바일 인스턴트 메신저 이용 현황 
   3. 스마트폰을 통한 모바일 인터넷전화 이용 현황 
   4. 스마트폰을 통한 모바일쇼핑 이용 현황 
   5. 스마트폰 광고 이용 현황 
   6. 스마트폰 A/S 현황 

Ⅳ. 스마트폰 보안 현황 

Ⅴ. 스마트폰 이용 전망 
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출처 : http://isis.kisa.or.kr












2010년 무선인터넷이용실태조사 최종보고서(국문)

http://isis.kisa.or.kr/board/index.jsp?pageId=040000&bbsId=7&itemId=773&pageIndex=1

제1장 조사 개요 
  1. 조사 목적 
  2. 조사 연혁 
  3. 조사 내용 및 범위 
  4. 주요 용어 및 정의 
  5. 조사 체계 
  6. 표본 설계 
  7. 실 사 
  8. 자료 입력 및 처리 
  9. 가중치 및 표본오차 
  10. 결과 발표 
  11. 표본 현황 
  
제2장 무선인터넷 이용 현황 
  1. 무선인터넷 정의 
  2. 무선인터넷 이용률 
  3. 무선인터넷 단말기 이용
  
제3장 모바일 무선인터넷 이용 현황 
  1. 모바일 인터넷 이용률 
  2. 모바일 인터넷 이용 행태 
  
제4장 무선랜 이용 현황 
  1. 무선랜 이용률 
  2. 무선랜 이용 행태 
  
제5장 초고속 무선인터넷 이용 현황 
  1. 초고속 무선인터넷 이용률 
  2. 초고속 무선인터넷 이용 행태 

제6장 스마트폰 이용 전망 
  1. 스마트폰 인지도
  2. 스마트폰 이용률
  3. 스마트폰 이용 행태
 
제7장 신규 무선인터넷 서비스 이용 경험 
  1. 무선 인터넷전화 
  2. 모바일 오피스 
  3. 신규 무선인터넷 서비스 및 콘텐츠 

제8장 무선인터넷 이용 전망 
  1. 무선인터넷 비이용 이유 
  2. 무선인터넷 이용 의향 
  3. 무선인터넷 이용 활성화 방안   

<부록1> 주요 변경내역 및 표본오차 
<부록2> 설문지 
<부록3> 통계표 
<부록4> 요약보고서





제2차 스마트폰이용실태조사 보고서(국문)

http://isis.kisa.or.kr/board/index.jsp?pageId=040000&bbsId=7&itemId=772&pageIndex=1

Ⅰ. 조사개요 ·······································································································1
Ⅱ. 스마트폰 이용 현황····················································································2
1. 스마트폰 이용 행태 ··························································································2
2. 스마트폰을 통한 인터넷 이용 현황·······························································9
3. 모바일앱 이용 현황 ·······················································································11
4. 스마트폰 전용 정액요금제 이용 현황·························································14
Ⅲ. 스마트폰을 통한 주요 서비스 이용 현황··············································15
1. 스마트폰을 통한 SNS 이용 현황··································································15
2. 스마트폰 광고 이용 현황··············································································19
3. 스마트폰 기반 모바일 오피스 이용 현황····················································21
4. 스마트폰 A/S 이용 현황················································································25
Ⅳ. 스마트폰 이용 전망··················································································27
1. 스마트폰 이용 만족도 ····················································································27
2. 스마트폰 재구매 의향 시기··········································································28
3. 스마트폰 이용 활성화 방안··········································································28






2010년 무선인터넷이용실태조사 요약보고서(국문,영문)

http://isis.kisa.or.kr/board/index.jsp?pageId=040000&bbsId=7&itemId=769&pageIndex=1

Ⅰ. 조사개요  

Ⅱ. 무선인터넷 이용 현황  
  1. 무선인터넷 이용률   
  2. 무선인터넷 단말기 이용 현황   

Ⅲ. 모바일 인터넷 이용 현황   
  1. 모바일 인터넷 이용률   
  2. 모바일 인터넷 이용 행태     

Ⅳ. 무선랜 이용 현황   
  1. 무선랜 이용률   
  2. 무선랜 이용 행태   

Ⅴ. 초고속 무선인터넷 이용 현황   
  1. 초고속 무선인터넷 이용률   
  2. 초고속 무선인터넷 이용 행태   

Ⅵ. 스마트폰 이용 현황   
  1. 스마트폰 이용률   
  2. 스마트폰 이용 행태

 ⅥI. 신규 무선인터넷 서비스 이용 경험   
  1. 무선 인터넷전화   
  2. 모바일 오피스


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지난달 말에 발표되고 국내 언론에서 한번 크게 다뤄졌던,
아카마이 2010년 Q3 인터넷 현황 보고서

회사 보고서 작성때문에 찾아보다가, 공유를...

역시 대단한 '대한민국' 일세...


출처 : www.akamai.com/stateoftheinternet






Table of Contents

Executive Summary 5

Section 1: Security 6
1.1 Attack Traffic, Top Originating Countries 6
1.2 Attack Traffic, Top Ports 7

Section 2: Internet Penetration 8

Section 3: Geography – Global 9
3.1: Global Average Connection Speeds 10
3.2: Global Average Connection Speeds, City View 11
3.3: Global Average Peak Connection Speeds 13
3.4 Global Average Peak Connection Speeds, City View 14
3.5 Global High Broadband Connectivity 16
3.6 Global Broadband Connectivity 17
3.7 Global Narrowband Connectivity 18

Section 4: Geography – United States 19
4.1 United States Average Connection Speeds 19
4.2 United States Average Connection Speeds, City View 20
4.3 United States Average Peak Connection Speeds 20
4.4 United States Average Peak Connection Speeds, City View 21
4.5 United States High Broadband Connectivity 22
4.6 United States Broadband Connectivity 23
4.7 United States Narrowband Connectivity 24

Section 5: Mobile Connectivity 25
5.1 Attack Traffic From Mobile Networks, Top Originating Countries 25
5.2 Attack Traffic From Mobile Networks, Top Ports 26
5.3 Connection Speeds & Data Consumption On Mobile Networks 27

Section 6: Appendix 30

Section 7: Endnotes 31


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