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최근 무선인터넷 활성화를 위해 이통사들이 망개방에 합의하면서 모바일 풀브라우징이 이슈로 떠오르고 있다. 그간 무선환경에서는 다양한 신규서비스가 제공되었음에도 불구하고 유독 풀브라우징에 주목하는 이유는 개방형 모바일 환경에 가장 가까운 서비스, 그동안 고수해왔던 walled garden정책을 상당부분 포기하고 open policy 로 진화하기 때문일 것이다.

모바일 풀브라우징은 단순 UI변경만이 아니라 폐쇄적 서비스에 그쳤던 PC 인터넷환경에서 이동성을 겸비한 개방형 환경으로 변화하는 것을 의미한다. 따라서 사업자들은 잠재적인 신규 비즈니스 기회에 대한 기대가, 이용자들은 모바일에서 인터넷을 자유롭게 사용할 수 있는 콘텐츠에 대한 기대가 한층 고조되고 있다.

본 포커스 리뷰에서는 망개방으로 촉발된 풀브라우징 환경에서 이동통신 시장에서의 달라진 사업자들의 경쟁구도와 기회를 살펴보고, 무선인터넷 환경에서의 이용행태는 어떤 변화를 보일지에 대하여 고찰해보고자 한다.

보고서는 코리안클릭 온라인 리포트 하단의 Featured Research_Focus Review&Academic Thesis에서 확인하실 수 있습니다.

내용에 관한 문의는 아래 연락처로 연락 바랍니다.
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출처 : "(주)애니빌 전략기획본부" / http://blog.daum.net/anybil
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http://www.kisdi.re.kr/user.tdf?a=common.VmApp&c=1001&vm=kor/data/kor_02_01_02.vm&mc=KOR_02_01_02

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사용자 삽입 이미지

목 차

서 언 ····················································································································· 1
요약문 ···················································································································· 9

제 1 장 서 론 ····································································································· 21
제 1 절 연구의 배경 및 목적 ··········································································· 21
1. 연구의 배경 및 의의 ·················································································· 21
2. 연구의 목적 ································································································ 23
제 2 절 연구의 방법 및 구성 ··········································································· 24
제 3 절 기대성과 ······························································································ 25
제 2 장 국내외 유무선 통신서비스 시장 현황 ···················································· 26
제 1 절 국내 유무선 통화서비스의 발전과정과 현황 ······································· 26
1. 개 요 ········································································································· 26
2. 유무선 통신서비스 시장현황 ······································································ 27
3. 유무선 통신서비스의 요금 ········································································· 29
4. 유무선 융합서비스 제공 현황 ···································································· 34
제 2 절 해외 유무선 통신서비스 시장 현황 ····················································· 38
1. 미 국 ········································································································· 38
2. 유 럽 ········································································································· 39
3. 아시아－태평양 ·························································································· 40
제 3 장 유무선대체성 관련 기존 연구 검토 ························································ 47
제 1 절 유무선대체성에 관한 이론적 연구 ······················································ 47
1. 유무선 대체 이론 ······················································································· 47
4
2. 유무선대체성 선행 연구 분류 ···································································· 52
제 2 절 국내 실증연구 문헌 ············································································· 53
1. 전영서(2000) ······························································································· 54
2. 문춘걸(2002) ······························································································· 55
3. 성낙일, 김창건(2002) ·················································································· 55
4. 변정욱 외(2003) ·························································································· 57
제 3 절 해외 실증연구 문헌 ············································································· 58
1. Noguchi and Takashima(2000) ······································································ 58
2. Rodini, Ward, and Woroch(2002) ································································· 61
3. Hodge(2005) ································································································ 65

제 4 장 국내 통화서비스시장에서의 유무선대체성 계량분석 ····························· 70
제 1 절 유무선 통화서비스 간 교차탄력성 추정방법 ······································· 70
제 2 절 총량데이터를 이용한 유무선대체 계량분석 ········································ 72
1. 데이터 및 변수 ··························································································· 72
2. 분석 모형 ···································································································· 87
3. 분석 결과 ···································································································· 89
제 3 절 가상적 가격시나리오 실험을 이용한 유무선대체 계량분석 ················ 97
1. 데이터 및 변수 ··························································································· 97
2. 분석 모형 ···································································································· 99
3. 분석 결과 ·································································································· 100
제 4 절 컨조인트 설문을 이용한 유무선대체 계량분석 ································· 102
1. 데이터 및 변수 ························································································· 102
2. 분석모형 ···································································································· 104
3. 분석결과 ···································································································· 109
제 5 절 소 결 ································································································ 115

서 언 5
제 5 장 유무선대체 관련 통신규제정책 개선방안 ············································· 118
제 1 절 국내 통신규제제도 현황 및 유무선대체 관련 정책이슈 ···················· 118
1. 역무 및 사업자 분류 제도 ········································································ 118
2. 진입규제 제도 ··························································································· 123
3. 요금규제 제도 ··························································································· 126
4. 상호접속 제도 ··························································································· 128
5. 보편적 서비스 제도 ·················································································· 131
6. 번호이동성 제도 ······················································································· 133
제 2 절 분석결과의 정책적 함의와 통신규제정책의 단기적 개선방안 ··········· 135
제 3 절 통신규제정책의 중장기 개선방향 ······················································ 136
제 6 장 결 론 ··································································································· 137
제 1 절 연구결과 요약 ···················································································· 137
제 2 절 연구의 의의 및 시사점 ······································································ 138
제 3 절 연구의 한계 ······················································································· 140
참고문헌 ············································································································· 141
부 록 ················································································································· 148
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